RAD Worldwide

Licensing RADar breaks down how sports, creators, entertainment & gaming build licensing ecosystems!

News

Sep 28, 2026

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9 min read

RCB represents IPL at Milan Fashion Week and other news

Five global licensing deals decoded including PUMA, F1, Topps X Neymar and more

RAD Worldwide, +1

Sep 21, 2026

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8 min read

Barbie and Kodansha partner with Roblox

Top 5 brand licensing deals decoded including Match Attax, Cookie Run and more.

RAD Worldwide, +1

Creators

Sep 16, 2026

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4 min read

Creators Are the New Asset Class

Inside OBSN's 400M bet that treats creators as founders and how this applies to Indian creators.

RAD Worldwide, +1

News

This Week in Sports & Gaming Licensing: Five Deals Decoded

Sep 14, 2026

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12 min read

This Week in Sports & Gaming Licensing: Five Deals Decoded

From endurance sport to esports, the value moved from the logo to the system behind it and other news.

Nilesh Deshmukh, +1

News

The NFL is now selling anxiety and other deals decoded

Sep 7, 2026

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11 min read

The NFL is now selling anxiety and other deals decoded

Streetwear beats jerseys, Sonic joins the card boom, a caffeine pouch corners pickleball and other news.

RAD Worldwide, +1

The Next Big Creator Licensing Opportunity in India Might Be in Combat Sports

Sep 4, 2026

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3 min read

The Next Big Creator Licensing Opportunity in India Might Be in Combat Sports

Named techniques, training systems, instructional content, academies and endorsements are creating a new commercial layer around the people teaching the fight game.

Nilesh Deshmukh, +1

Deep Dive

7 Reasons Why India Belongs at the Top of Every Club's Licensing List

Sep 2, 2026

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5 min read

7 Reasons Why India Belongs at the Top of Every Club's Licensing List

And why "not yet" has quietly become the most expensive phrase in football.

RAD Worldwide, +1

News

The wall between physical and digital play just came down

Aug 31, 2026

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11 min read

The wall between physical and digital play just came down

Xbox goes flat-pack, Monster Jam hits Roblox, Nike reworks the Air Max, the Indiana Pacers go DTC and more

Nilesh Deshmukh, +1

IP Watch

Sports Creators - India's Athletes Are Renting Out Reach They Should Own

Aug 28, 2026

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3 min read

Sports Creators - India's Athletes Are Renting Out Reach They Should Own

Brands are already buying. The smart money is building academies, apparel and formats instead of chasing the next sponsor slot.

RAD Worldwide, +1

Deep Dive

India's Streaming Hits Are a Business Waiting to Happen

Aug 26, 2026

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6 min read

India's Streaming Hits Are a Business Waiting to Happen

Indian OTT has the audience, the IP, and the demand. It is just not selling anything.

Nilesh Deshmukh, +1

News

Fanatics just seized golf's retail crown

Aug 24, 2026

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12 min read

Fanatics just seized golf's retail crown

Fanatics corners golf, Newcastle bottles a trophy, and sports style eats your wardrobe and other news.

RAD Worldwide, +1

News

Disney just bolted a second franchise onto F1

Aug 17, 2026

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8 min read

Disney just bolted a second franchise onto F1

Lightning McQueen joins the grid, Topps turns £3 packs into gold, and adidas moves the sneaker drop in-game and more.

RAD Worldwide, +1

News

This week, licensing sold placement, not IP

Aug 10, 2026

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8 min read

This week, licensing sold placement, not IP

Nostalgia in the stadium, a league buying back its card market, Care Bears on adidas, Spider-Man on the terraces, and Angry Birds sequencing into India.

RAD Worldwide, +1

Deep Dive

Congratulations, You're a Very Expensive Billboard

Aug 5, 2026

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7 min read

Congratulations, You're a Very Expensive Billboard

Creators keep renting out their trust to sponsors. The ones building their own brands are quietly getting rich.

RAD Worldwide, +1

Deep Dive

Meet the Indian Gen Z Sports Fan (You've Been Ignoring)

Jul 29, 2026

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3 min read

Meet the Indian Gen Z Sports Fan (You've Been Ignoring)

More sports, higher standards, and almost nothing built for them.

RAD Worldwide

IP Watch

Book Reviewers - India's Book Critics Are Undervalued

Jul 23, 2026

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2 min read

Book Reviewers - India's Book Critics Are Undervalued

The market is growing ~6% a year. The credibility layer on top of it is still being built.

RAD Worldwide

Deep Dive

The Cricket Ceiling: How India's Favourite Sport Is Quietly Capping Its Licensing Market

Jul 22, 2026

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5 min read

The Cricket Ceiling: How India's Favourite Sport Is Quietly Capping Its Licensing Market

Our point of view on where the real money in Indian sports merchandise is hiding

RAD Worldwide

News

Jul 20, 2026

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7 min read

Iron Maiden just sold half of Eddie

Pophouse takes 50% of Maiden, Netflix turns Monopoly into a game show, and more.

RAD Worldwide

Deep Dive

Jul 15, 2026

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8 min read

Millions of Fans, Nothing to Sell Them!

Inside one of the clearest licensed merchandise opportunities in Indian sport.

RAD Worldwide

News

Jul 13, 2026

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14 min read

The World Cup Is Eating Licensing and Other News

This week's deals decoded for what to do next: the FIFA World Cup licensing land grab, retailers minting creator-owned product, a wave of milestone-anniversary collectibles, and the India and GCC moves ready to move on, across ten deals and eight sectors.

RAD Worldwide

Deep Dive

The $100 Million Gap: What LeBron Knows That Indian Sport Doesn't

Jul 8, 2026

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7 min read

The $100 Million Gap: What LeBron Knows That Indian Sport Doesn't

Why the endorsement-fee model is quietly costing India's biggest stars a fortune.

RAD Worldwide

News

Jul 6, 2026

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11 min read

Labubu put on football boots this week, and it tells you everything about where collectibles are going and other news

10 deals, two emerging markets and one clear signal: the money is moving up the value chain

RAD Worldwide

Deep Dive

You're Not Giving It Away. You're Multiplying It.

Jul 1, 2026

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8 min read

You're Not Giving It Away. You're Multiplying It.

A simple guide to why licensing your IP beats holding out for "the full amount."

RAD Worldwide

News

ADIDAS, Puma and Converse dominate Sports and Entertainment Licensing

Jun 29, 2026

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10 min read

ADIDAS, Puma and Converse dominate Sports and Entertainment Licensing

and other news from global brand licensing this week.

RAD Worldwide

IP Watch

Everyone's Sleeping on Indian Animation - HardToonz Case Study

Jun 26, 2026

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4 min read

Everyone's Sleeping on Indian Animation - HardToonz Case Study

A $25 billion market by 2032, and the most valuable part has barely started. Featuring HardToonz.

RAD Worldwide