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Licensing RADar breaks down how sports, creators, entertainment & gaming build licensing ecosystems!

Deep Dive

Meet the Indian Gen Z Sports Fan (You've Been Ignoring)

Jul 29, 2026

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3 min read

Meet the Indian Gen Z Sports Fan (You've Been Ignoring)

More sports, higher standards, and almost nothing built for them.

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IP Watch

Book Reviewers - India's Book Critics Are Undervalued

Jul 23, 2026

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2 min read

Book Reviewers - India's Book Critics Are Undervalued

The market is growing ~6% a year. The credibility layer on top of it is still being built.

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Deep Dive

The Cricket Ceiling: How India's Favourite Sport Is Quietly Capping Its Licensing Market

Jul 22, 2026

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5 min read

The Cricket Ceiling: How India's Favourite Sport Is Quietly Capping Its Licensing Market

Our point of view on where the real money in Indian sports merchandise is hiding

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News

Jul 20, 2026

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7 min read

Iron Maiden just sold half of Eddie

Pophouse takes 50% of Maiden, Netflix turns Monopoly into a game show, and more.

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Deep Dive

Jul 15, 2026

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8 min read

Millions of Fans, Nothing to Sell Them!

Inside one of the clearest licensed merchandise opportunities in Indian sport.

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News

Jul 13, 2026

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14 min read

The World Cup Is Eating Licensing and Other News

This week's deals decoded for what to do next: the FIFA World Cup licensing land grab, retailers minting creator-owned product, a wave of milestone-anniversary collectibles, and the India and GCC moves ready to move on, across ten deals and eight sectors.

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Deep Dive

The $100 Million Gap: What LeBron Knows That Indian Sport Doesn't

Jul 8, 2026

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7 min read

The $100 Million Gap: What LeBron Knows That Indian Sport Doesn't

Why the endorsement-fee model is quietly costing India's biggest stars a fortune.

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News

Jul 6, 2026

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11 min read

Labubu put on football boots this week, and it tells you everything about where collectibles are going and other news

10 deals, two emerging markets and one clear signal: the money is moving up the value chain

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Deep Dive

You're Not Giving It Away. You're Multiplying It.

Jul 1, 2026

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8 min read

You're Not Giving It Away. You're Multiplying It.

A simple guide to why licensing your IP beats holding out for "the full amount."

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News

ADIDAS, Puma and Converse dominate Sports and Entertainment Licensing

Jun 29, 2026

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10 min read

ADIDAS, Puma and Converse dominate Sports and Entertainment Licensing

and other news from global brand licensing this week.

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IP Watch

Everyone's Sleeping on Indian Animation - HardToonz Case Study

Jun 26, 2026

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4 min read

Everyone's Sleeping on Indian Animation - HardToonz Case Study

A $25 billion market by 2032, and the most valuable part has barely started. Featuring HardToonz.

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Deep Dive

Jun 25, 2026

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5 min read

Why Global Brands Keep Failing in India

Five mistakes that aren't about knowledge — they're about character

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News

FIFA launches a World Cup 2026 event across Roblox and more

Jun 24, 2026

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16 min read

FIFA launches a World Cup 2026 event across Roblox and more

Ten deals that matter, properties to watch, the FIFA–Fanatics reset in collectibles, and actionable plays across the India and GCC markets.

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News

Football Collectibles Rights Are Getting Locked Up

Jun 22, 2026

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8 min read

Football Collectibles Rights Are Getting Locked Up

Inside a week where football's collectibles window narrowed, creators became licensors, and the Gulf started buying IP ahead of 2034.

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Sports

The Royalty Cheque Is Not a Relationship

Jun 17, 2026

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11 min read

The Royalty Cheque Is Not a Relationship

A message/suggestion for International Sports Rights Holders

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News

Jun 14, 2026

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16 min read

Global Licensing Industry Updates

Ten deals that matter, properties to watch, the FIFA–Fanatics reset in collectibles, and actionable plays across the India and GCC markets.

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Sports

The India Pricing Ladder Nobody Has Built Correctly - And What It Should Look Like

Jun 8, 2026

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8 min read

The India Pricing Ladder Nobody Has Built Correctly - And What It Should Look Like

Structural mismatch at the heart of Indian merchandise, FIFA merchandise boom and IP Watch: food-history edition

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Creators

Jun 1, 2026

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7 min read

India's Creator Commerce Gap

2030, one in three Indian purchases will run through creators. Inside: the $600B data, why licensing is missing, and the pipeline nobody has built.

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Digital & Gaming

India's Gaming Creators Are Sitting on Unlicensed Gold

May 25, 2026

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5 min read

India's Gaming Creators Are Sitting on Unlicensed Gold

The IP is built. The infrastructure isn't. Here's what the gap costs.

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Sports

May 18, 2026

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6 min read

The India Trap

Why global brands keep losing a market they should be winning, and the five mistakes behind every one of those failures

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Sports

May 11, 2026

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7 min read

What Happens When a Sports Team Stops Selling Tickets and Starts Selling a Feeling of Belonging?

The Savannah Bananas figured out something that every IPL franchise, PKL team, and football club in India needs to hear

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Sports

The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court

May 5, 2026

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4 min read

The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court

India's pickleball women's market has the players, the league, and the audience. It's missing everything else.

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Sports

Apr 27, 2026

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3 min read

Forget cricket -The Next Billion-Dollar Sports Business In India Fits On A Badminton Court

How Pickleball is become the fastest growing sport in India and what are the licensing opportunities for the sport in India

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Sports

Apr 20, 2026

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6 min read

The $27 Billion Miss: Why Sports Licensing Hasn't Taken Off in India (Yet)

Why India's sports licensing market is broken and how to going to fix it

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Sports

Apr 13, 2026

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8 min read

Everyone’s Building Sports Leagues in India. No One’s Building the Business

Kabaddi, kho-kho, and regional leagues have cultural power most global sports don’t. The licensing opportunity is massive

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