RAD Worldwide

Licensing RADar breaks down how sports, creators, entertainment & gaming build licensing ecosystems!

Sports

May 18, 2026

•

6 min read

The India Trap

Why global brands keep losing a market they should be winning, and the five mistakes behind every one of those failures

RAD Worldwide

Sports

May 11, 2026

•

7 min read

What Happens When a Sports Team Stops Selling Tickets and Starts Selling a Feeling of Belonging?

The Savannah Bananas figured out something that every IPL franchise, PKL team, and football club in India needs to hear

RAD Worldwide

Sports

The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court

May 5, 2026

•

4 min read

The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court

India's pickleball women's market has the players, the league, and the audience. It's missing everything else.

RAD Worldwide

Sports

Apr 27, 2026

•

3 min read

Forget cricket -The Next Billion-Dollar Sports Business In India Fits On A Badminton Court

How Pickleball is become the fastest growing sport in India and what are the licensing opportunities for the sport in India

RAD Worldwide

Sports

Apr 20, 2026

•

6 min read

The $27 Billion Miss: Why Sports Licensing Hasn't Taken Off in India (Yet)

Why India's sports licensing market is broken and how to going to fix it

RAD Worldwide

Sports

Apr 13, 2026

•

8 min read

Everyone’s Building Sports Leagues in India. No One’s Building the Business

Kabaddi, kho-kho, and regional leagues have cultural power most global sports don’t. The licensing opportunity is massive

RAD Worldwide

Sports

Apr 6, 2026

•

7 min read

How Emerging Sports Are Turning Fans Into Buyers

The licensed merch market hits $58B by 2031 — and the leagues cashing in aren't the ones you'd expect

RAD Worldwide

Entertainment

Crunchyroll India Isn't Selling Subscriptions. So What Is It Selling?

Mar 30, 2026

•

13 min read

Crunchyroll India Isn't Selling Subscriptions. So What Is It Selling?

A deep dive into how a ₹79 subscription is the first move in a much larger play — one that could make India one of anime's most valuable licensing markets globally

RAD Worldwide

Sports

A Beauty Giant, A Disney Princess, and a Racing Paddock

Mar 23, 2026

•

10 min read

A Beauty Giant, A Disney Princess, and a Racing Paddock

Why the most unlikely partnerships are the most instructive ones

RAD Worldwide

Creators

Mar 16, 2026

•

9 min read

From Bedroom Studio to Billion-Dollar Brand: How Independent Creators Are Rewriting the Rules of Animation

Inside the creator-owned animation boom: why the new formula for billion-dollar IP is audience first, licensing second, and Hollywood last

RAD Worldwide

Creators

The Influencer Era Is Over. The Founder Era Has Begun

Mar 9, 2026

•

6 min read

The Influencer Era Is Over. The Founder Era Has Begun

What happens when your audience becomes your customer base?

RAD Worldwide

Sports

From the Fairway to Pop Culture: How the LPGA Is Changing the Game

Mar 2, 2026

•

8 min read

From the Fairway to Pop Culture: How the LPGA Is Changing the Game

Snoopy on a crewneck. Hello Kitty at a golf clinic. The LPGA's licensing strategy is anything but par for the course, and other leagues are taking notes

RAD Worldwide

Sports

Micro-IP Is the New Licensing Gold. Here's How to Claim Yours.

Feb 23, 2026

•

8 min read

Micro-IP Is the New Licensing Gold. Here's How to Claim Yours.

Why characters, mascots, and animation IPs in sports and gaming are the most undervalued assets in licensing right now

RAD Worldwide

Sports

Feb 16, 2026

•

9 min read

The India Myth: Why the World's Biggest Sports Market Keeps Rejecting Global Brands

Spoiler: Indian fans aren't the problem. Your strategy is

RAD Worldwide

Sports

Feb 9, 2026

•

11 min read

Why Saudi Sports Are the Biggest Brand Licensing Bet Nobody's Talking About

They've got Ronaldo, Benzema, and a timezone that reaches 3 billion people. So why aren't brands paying attention?

RAD Worldwide

Sports

Feb 5, 2026

•

8 min read

How F1 Cracked the Code Every Sports League Is Still Trying to Figure Out

It's not about having more fans. It's about understanding what modern fans actually want to buy

RAD Worldwide

Sports

Feb 2, 2026

•

5 min read

Why Every Brand Should Care About the Trading Card Boom

Beyond sports: entertainment, games and fandom economics unlocking new licensing value

RAD Worldwide

Sports

From Pitch to Product Aisles: Match Attax’s Licensing Leap

Jan 28, 2026

•

6 min read

From Pitch to Product Aisles: Match Attax’s Licensing Leap

How a beloved football card brand is jumping from lunchboxes to wardrobes, and what it teaches us about smart licensing in 2026

RAD Worldwide

Digital & Gaming

Jan 27, 2026

•

7 min read

Why Your Brand's Next Big Move Might Be Inside a Video Game

How Roblox is turning licensing deals into living, breathing fan experiences — and why traditional brand partnerships will never be the same

RAD Worldwide

Digital & Gaming

Why Your Favourite Esports Team Is Suddenly Obsessed With Anime (And What It Means for Licensing)

Jan 26, 2026

•

7 min read

Why Your Favourite Esports Team Is Suddenly Obsessed With Anime (And What It Means for Licensing)

The collision of anime and esports isn't just cool merch drops—it's rewriting the rules of how we build brands in 2025

RAD Worldwide

Sports

She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook

Jan 23, 2026

•

8 min read

She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook

From paddock to pavement, women are transforming Formula 1 into a lifestyle empire — and the smartest brands are paying attention

RAD Worldwide

Sports

Beyond the Merch: Fanatics' Bold Leap Into Content

Jan 22, 2026

•

5 min read

Beyond the Merch: Fanatics' Bold Leap Into Content

What happens when a licensing powerhouse starts making movies and documentaries? Everything changes

RAD Worldwide

Creators

Jan 21, 2026

•

6 min read

Creator Licensing: How Smart Creators Are Finally Getting Paid What They're Worth

They built the audience. Now they're finally charging rent on it

RAD Worldwide

Entertainment

The Stranger Things Effect: When Merchandise Becomes the Marketing

Jan 20, 2026

•

8 min read

The Stranger Things Effect: When Merchandise Becomes the Marketing

Why this show's licensing strategy works when 99% of entertainment properties fail at retail

RAD Worldwide

Sports

Jan 19, 2026

•

4 min read

IP Stacking: The Licensing Strategy Powering Music & Sports Partnerships

Forget basic logo slaps—today's smartest brands are stacking IP like Legos to print money

RAD Worldwide