Read by Licensing and Brand Managers

If you are building, buying, or monetising IP, this is for you.
This newsletter focuses on the signals shaping sports, creators, gaming, and entertainment IP. Welcome to Licensing RADar.

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Sports

May 18, 2026

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6 min read

The India Trap

Why global brands keep losing a market they should be winning, and the five mistakes behind every one of those failures

RAD Worldwide

Sports

May 11, 2026

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7 min read

What Happens When a Sports Team Stops Selling Tickets and Starts Selling a Feeling of Belonging?

The Savannah Bananas figured out something that every IPL franchise, PKL team, and football club in India needs to hear

RAD Worldwide

Sports

The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court

May 5, 2026

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4 min read

The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court

India's pickleball women's market has the players, the league, and the audience. It's missing everything else.

RAD Worldwide