Archive

Dive into a collection of past posts and rediscover timeless content.

News

This week, fandom became something you wear

Aug 3, 2026

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7 min read

This week, fandom became something you wear

Combat sport, women's soccer, lucha libre, a WNBA Barbie and pickleball's first character brand.

Nilesh Deshmukh

IP Watch

YouTube Animators - Anonymous, Enormous, and Undermonetised

Jul 31, 2026

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4 min read

YouTube Animators - Anonymous, Enormous, and Undermonetised

India's storytime and comedy animators are among the biggest in the world. Almost none of them own the thing that will actually pay them.

Nilesh Deshmukh

Deep Dive

Meet the Indian Gen Z Sports Fan (You've Been Ignoring)

Jul 29, 2026

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3 min read

Meet the Indian Gen Z Sports Fan (You've Been Ignoring)

More sports, higher standards, and almost nothing built for them.

RAD Worldwide

News

Jul 27, 2026

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6 min read

Sanrio licensed the printer,not the toy

Sanrio takes on home 3D printing, Mattel adds lucha libre, Three signals, Comet X UNO in India, and more.

Nilesh Deshmukh

IP Watch

Book Reviewers - India's Book Critics Are Undervalued

Jul 23, 2026

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2 min read

Book Reviewers - India's Book Critics Are Undervalued

The market is growing ~6% a year. The credibility layer on top of it is still being built.

RAD Worldwide

Deep Dive

The Cricket Ceiling: How India's Favourite Sport Is Quietly Capping Its Licensing Market

Jul 22, 2026

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5 min read

The Cricket Ceiling: How India's Favourite Sport Is Quietly Capping Its Licensing Market

Our point of view on where the real money in Indian sports merchandise is hiding

RAD Worldwide

News

Jul 20, 2026

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7 min read

Iron Maiden just sold half of Eddie

Pophouse takes 50% of Maiden, Netflix turns Monopoly into a game show, and more.

RAD Worldwide

Deep Dive

Jul 15, 2026

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8 min read

Millions of Fans, Nothing to Sell Them!

Inside one of the clearest licensed merchandise opportunities in Indian sport.

RAD Worldwide

News

Jul 13, 2026

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14 min read

The World Cup Is Eating Licensing and Other News

This week's deals decoded for what to do next: the FIFA World Cup licensing land grab, retailers minting creator-owned product, a wave of milestone-anniversary collectibles, and the India and GCC moves ready to move on, across ten deals and eight sectors.

RAD Worldwide

Deep Dive

The $100 Million Gap: What LeBron Knows That Indian Sport Doesn't

Jul 8, 2026

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7 min read

The $100 Million Gap: What LeBron Knows That Indian Sport Doesn't

Why the endorsement-fee model is quietly costing India's biggest stars a fortune.

RAD Worldwide

News

Jul 6, 2026

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11 min read

Labubu put on football boots this week, and it tells you everything about where collectibles are going and other news

10 deals, two emerging markets and one clear signal: the money is moving up the value chain

RAD Worldwide

Deep Dive

You're Not Giving It Away. You're Multiplying It.

Jul 1, 2026

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8 min read

You're Not Giving It Away. You're Multiplying It.

A simple guide to why licensing your IP beats holding out for "the full amount."

RAD Worldwide