Archive

Dive into a collection of past posts and rediscover timeless content.

News

Sep 28, 2026

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9 min read

RCB represents IPL at Milan Fashion Week and other news

Five global licensing deals decoded including PUMA, F1, Topps X Neymar and more

RAD Worldwide, +1

Deep Dive

The Superfan Economy: Why Music Is Becoming More Than Music

Sep 23, 2026

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4 min read

The Superfan Economy: Why Music Is Becoming More Than Music

Why the future of music revenue is not the next hit song, but everything fans want to do around it, and why licensing quietly decides which artists get built.

Nilesh Deshmukh

Sep 21, 2026

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8 min read

Barbie and Kodansha partner with Roblox

Top 5 brand licensing deals decoded including Match Attax, Cookie Run and more.

RAD Worldwide, +1

Creators

Sep 16, 2026

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4 min read

Creators Are the New Asset Class

Inside OBSN's 400M bet that treats creators as founders and how this applies to Indian creators.

RAD Worldwide, +1

News

This Week in Sports & Gaming Licensing: Five Deals Decoded

Sep 14, 2026

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12 min read

This Week in Sports & Gaming Licensing: Five Deals Decoded

From endurance sport to esports, the value moved from the logo to the system behind it and other news.

Nilesh Deshmukh, +1

News

The NFL is now selling anxiety and other deals decoded

Sep 7, 2026

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11 min read

The NFL is now selling anxiety and other deals decoded

Streetwear beats jerseys, Sonic joins the card boom, a caffeine pouch corners pickleball and other news.

RAD Worldwide, +1

The Next Big Creator Licensing Opportunity in India Might Be in Combat Sports

Sep 4, 2026

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3 min read

The Next Big Creator Licensing Opportunity in India Might Be in Combat Sports

Named techniques, training systems, instructional content, academies and endorsements are creating a new commercial layer around the people teaching the fight game.

Nilesh Deshmukh, +1

Deep Dive