Creators
Creators
+1
Sep 16, 2026
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4 min read
Creators Are the New Asset Class
Inside OBSN's 400M bet that treats creators as founders and how this applies to Indian creators.
IP Watch
+1
Aug 28, 2026
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3 min read
Sports Creators - India's Athletes Are Renting Out Reach They Should Own
Brands are already buying. The smart money is building academies, apparel and formats instead of chasing the next sponsor slot.
IP Watch
+1
Jul 31, 2026
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4 min read
YouTube Animators - Anonymous, Enormous, and Undermonetised
India's storytime and comedy animators are among the biggest in the world. Almost none of them own the thing that will actually pay them.
Creators
+2
Mar 16, 2026
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9 min read
From Bedroom Studio to Billion-Dollar Brand: How Independent Creators Are Rewriting the Rules of Animation
Inside the creator-owned animation boom: why the new formula for billion-dollar IP is audience first, licensing second, and Hollywood last
