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YouTube Animators - Anonymous, Enormous, and Undermonetised

Jul 31, 2026

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4 min read

YouTube Animators - Anonymous, Enormous, and Undermonetised

India's storytime and comedy animators are among the biggest in the world. Almost none of them own the thing that will actually pay them.

Nilesh Deshmukh
Nilesh Deshmukh

IP Watch

Book Reviewers - India's Book Critics Are Undervalued

Jul 23, 2026

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2 min read

Book Reviewers - India's Book Critics Are Undervalued

The market is growing ~6% a year. The credibility layer on top of it is still being built.

RAD Worldwide
RAD Worldwide

IP Watch

Everyone's Sleeping on Indian Animation - HardToonz Case Study

Jun 26, 2026

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4 min read

Everyone's Sleeping on Indian Animation - HardToonz Case Study

A $25 billion market by 2032, and the most valuable part has barely started. Featuring HardToonz.

RAD Worldwide
RAD Worldwide

Let’s build something RAD!

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