Deep Dive

The Superfan Economy: Why Music Is Becoming More Than Music

Sep 23, 2026

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4 min read

The Superfan Economy: Why Music Is Becoming More Than Music

Why the future of music revenue is not the next hit song, but everything fans want to do around it, and why licensing quietly decides which artists get built.

Nilesh Deshmukh

Creators

Sep 16, 2026

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4 min read

Creators Are the New Asset Class

Inside OBSN's 400M bet that treats creators as founders and how this applies to Indian creators.

RAD Worldwide, +1

Deep Dive

7 Reasons Why India Belongs at the Top of Every Club's Licensing List

Sep 2, 2026

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5 min read

7 Reasons Why India Belongs at the Top of Every Club's Licensing List

And why "not yet" has quietly become the most expensive phrase in football.

RAD Worldwide, +1

Deep Dive

India's Streaming Hits Are a Business Waiting to Happen

Aug 26, 2026

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6 min read

India's Streaming Hits Are a Business Waiting to Happen

Indian OTT has the audience, the IP, and the demand. It is just not selling anything.

Nilesh Deshmukh, +1

Deep Dive

Congratulations, You're a Very Expensive Billboard

Aug 5, 2026

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7 min read

Congratulations, You're a Very Expensive Billboard

Creators keep renting out their trust to sponsors. The ones building their own brands are quietly getting rich.

RAD Worldwide, +1

Deep Dive

Meet the Indian Gen Z Sports Fan (You've Been Ignoring)

Jul 29, 2026

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3 min read

Meet the Indian Gen Z Sports Fan (You've Been Ignoring)

More sports, higher standards, and almost nothing built for them.

RAD Worldwide

Deep Dive

The Cricket Ceiling: How India's Favourite Sport Is Quietly Capping Its Licensing Market

Jul 22, 2026

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5 min read

The Cricket Ceiling: How India's Favourite Sport Is Quietly Capping Its Licensing Market

Our point of view on where the real money in Indian sports merchandise is hiding

RAD Worldwide

Deep Dive

Jul 15, 2026

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8 min read

Millions of Fans, Nothing to Sell Them!

Inside one of the clearest licensed merchandise opportunities in Indian sport.

RAD Worldwide

Deep Dive

The $100 Million Gap: What LeBron Knows That Indian Sport Doesn't

Jul 8, 2026

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7 min read

The $100 Million Gap: What LeBron Knows That Indian Sport Doesn't

Why the endorsement-fee model is quietly costing India's biggest stars a fortune.

RAD Worldwide

Deep Dive

You're Not Giving It Away. You're Multiplying It.

Jul 1, 2026

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8 min read

You're Not Giving It Away. You're Multiplying It.

A simple guide to why licensing your IP beats holding out for "the full amount."

RAD Worldwide

Deep Dive

Jun 25, 2026

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5 min read

Why Global Brands Keep Failing in India

Five mistakes that aren't about knowledge — they're about character

RAD Worldwide

Sports

The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court

May 5, 2026

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4 min read

The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court

India's pickleball women's market has the players, the league, and the audience. It's missing everything else.

RAD Worldwide

Sports

Apr 27, 2026

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3 min read

Forget cricket -The Next Billion-Dollar Sports Business In India Fits On A Badminton Court

How Pickleball is become the fastest growing sport in India and what are the licensing opportunities for the sport in India

RAD Worldwide