Sports
Sports
+1
Jun 8, 2026
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8 min read
The India Pricing Ladder Nobody Has Built Correctly - And What It Should Look Like
Structural mismatch at the heart of Indian merchandise, FIFA merchandise boom and IP Watch: food-history edition
Sports
+2
May 11, 2026
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7 min read
What Happens When a Sports Team Stops Selling Tickets and Starts Selling a Feeling of Belonging?
The Savannah Bananas figured out something that every IPL franchise, PKL team, and football club in India needs to hear
Sports
+1
May 5, 2026
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4 min read
The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court
India's pickleball women's market has the players, the league, and the audience. It's missing everything else.
Sports
+1
Apr 27, 2026
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3 min read
Forget cricket -The Next Billion-Dollar Sports Business In India Fits On A Badminton Court
How Pickleball is become the fastest growing sport in India and what are the licensing opportunities for the sport in India
Sports
+1
Apr 20, 2026
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6 min read
The $27 Billion Miss: Why Sports Licensing Hasn't Taken Off in India (Yet)
Why India's sports licensing market is broken and how to going to fix it
Sports
+1
Apr 13, 2026
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8 min read
Everyone’s Building Sports Leagues in India. No One’s Building the Business
Kabaddi, kho-kho, and regional leagues have cultural power most global sports don’t. The licensing opportunity is massive
Sports
+1
Apr 6, 2026
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7 min read
How Emerging Sports Are Turning Fans Into Buyers
The licensed merch market hits $58B by 2031 — and the leagues cashing in aren't the ones you'd expect
Sports
+1
Mar 23, 2026
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10 min read
A Beauty Giant, A Disney Princess, and a Racing Paddock
Why the most unlikely partnerships are the most instructive ones
Sports
+2
Mar 2, 2026
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8 min read
From the Fairway to Pop Culture: How the LPGA Is Changing the Game
Snoopy on a crewneck. Hello Kitty at a golf clinic. The LPGA's licensing strategy is anything but par for the course, and other leagues are taking notes
Sports
+2
Feb 23, 2026
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8 min read
Micro-IP Is the New Licensing Gold. Here's How to Claim Yours.
Why characters, mascots, and animation IPs in sports and gaming are the most undervalued assets in licensing right now
Sports
+1
Feb 16, 2026
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9 min read
The India Myth: Why the World's Biggest Sports Market Keeps Rejecting Global Brands
Spoiler: Indian fans aren't the problem. Your strategy is
Sports
+1
Feb 9, 2026
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11 min read
Why Saudi Sports Are the Biggest Brand Licensing Bet Nobody's Talking About
They've got Ronaldo, Benzema, and a timezone that reaches 3 billion people. So why aren't brands paying attention?
Sports
+1
Feb 5, 2026
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8 min read
How F1 Cracked the Code Every Sports League Is Still Trying to Figure Out
It's not about having more fans. It's about understanding what modern fans actually want to buy
Sports
+2
Feb 2, 2026
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5 min read
Why Every Brand Should Care About the Trading Card Boom
Beyond sports: entertainment, games and fandom economics unlocking new licensing value
Sports
+1
Jan 28, 2026
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6 min read
From Pitch to Product Aisles: Match Attax’s Licensing Leap
How a beloved football card brand is jumping from lunchboxes to wardrobes, and what it teaches us about smart licensing in 2026
Sports
+1
Jan 23, 2026
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8 min read
She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook
From paddock to pavement, women are transforming Formula 1 into a lifestyle empire — and the smartest brands are paying attention
Sports
+1
Jan 22, 2026
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2 min read
Beyond the Merch: Fanatics' Bold Leap Into Content
What happens when a licensing powerhouse starts making movies and documentaries? Everything changes
Sports
+2
Jan 19, 2026
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4 min read
IP Stacking: The Licensing Strategy Powering Music & Sports Partnerships
Forget basic logo slaps—today's smartest brands are stacking IP like Legos to print money
