Sports

May 18, 2026

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6 min read

The India Trap

Why global brands keep losing a market they should be winning, and the five mistakes behind every one of those failures

RAD Worldwide

Sports

May 11, 2026

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7 min read

What Happens When a Sports Team Stops Selling Tickets and Starts Selling a Feeling of Belonging?

The Savannah Bananas figured out something that every IPL franchise, PKL team, and football club in India needs to hear

RAD Worldwide

Sports

The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court

May 5, 2026

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4 min read

The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court

India's pickleball women's market has the players, the league, and the audience. It's missing everything else.

RAD Worldwide

Sports

Apr 27, 2026

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3 min read

Forget cricket -The Next Billion-Dollar Sports Business In India Fits On A Badminton Court

How Pickleball is become the fastest growing sport in India and what are the licensing opportunities for the sport in India

RAD Worldwide

Sports

Apr 20, 2026

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6 min read

The $27 Billion Miss: Why Sports Licensing Hasn't Taken Off in India (Yet)

Why India's sports licensing market is broken and how to going to fix it

RAD Worldwide

Sports

Apr 13, 2026

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8 min read

Everyone’s Building Sports Leagues in India. No One’s Building the Business

Kabaddi, kho-kho, and regional leagues have cultural power most global sports don’t. The licensing opportunity is massive

RAD Worldwide

Sports

Apr 6, 2026

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7 min read

How Emerging Sports Are Turning Fans Into Buyers

The licensed merch market hits $58B by 2031 — and the leagues cashing in aren't the ones you'd expect

RAD Worldwide

Sports

A Beauty Giant, A Disney Princess, and a Racing Paddock

Mar 23, 2026

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10 min read

A Beauty Giant, A Disney Princess, and a Racing Paddock

Why the most unlikely partnerships are the most instructive ones

RAD Worldwide

Sports

From the Fairway to Pop Culture: How the LPGA Is Changing the Game

Mar 2, 2026

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8 min read

From the Fairway to Pop Culture: How the LPGA Is Changing the Game

Snoopy on a crewneck. Hello Kitty at a golf clinic. The LPGA's licensing strategy is anything but par for the course, and other leagues are taking notes

RAD Worldwide

Sports

Micro-IP Is the New Licensing Gold. Here's How to Claim Yours.

Feb 23, 2026

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8 min read

Micro-IP Is the New Licensing Gold. Here's How to Claim Yours.

Why characters, mascots, and animation IPs in sports and gaming are the most undervalued assets in licensing right now

RAD Worldwide

Sports

Feb 16, 2026

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9 min read

The India Myth: Why the World's Biggest Sports Market Keeps Rejecting Global Brands

Spoiler: Indian fans aren't the problem. Your strategy is

RAD Worldwide

Sports

Feb 9, 2026

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11 min read

Why Saudi Sports Are the Biggest Brand Licensing Bet Nobody's Talking About

They've got Ronaldo, Benzema, and a timezone that reaches 3 billion people. So why aren't brands paying attention?

RAD Worldwide

Sports

Feb 5, 2026

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8 min read

How F1 Cracked the Code Every Sports League Is Still Trying to Figure Out

It's not about having more fans. It's about understanding what modern fans actually want to buy

RAD Worldwide

Sports

Feb 2, 2026

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5 min read

Why Every Brand Should Care About the Trading Card Boom

Beyond sports: entertainment, games and fandom economics unlocking new licensing value

RAD Worldwide

Sports

From Pitch to Product Aisles: Match Attax’s Licensing Leap

Jan 28, 2026

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6 min read

From Pitch to Product Aisles: Match Attax’s Licensing Leap

How a beloved football card brand is jumping from lunchboxes to wardrobes, and what it teaches us about smart licensing in 2026

RAD Worldwide

Sports

She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook

Jan 23, 2026

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8 min read

She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook

From paddock to pavement, women are transforming Formula 1 into a lifestyle empire — and the smartest brands are paying attention

RAD Worldwide

Sports

Beyond the Merch: Fanatics' Bold Leap Into Content

Jan 22, 2026

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5 min read

Beyond the Merch: Fanatics' Bold Leap Into Content

What happens when a licensing powerhouse starts making movies and documentaries? Everything changes

RAD Worldwide

Sports

Jan 19, 2026

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4 min read

IP Stacking: The Licensing Strategy Powering Music & Sports Partnerships

Forget basic logo slaps—today's smartest brands are stacking IP like Legos to print money

RAD Worldwide

Sports

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

Jan 17, 2026

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5 min read

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

How and Why are major football clubs, leagues, and federations are quietly resetting their fan token and blockchain licensing strategies

RAD Worldwide

Sports

How Roblox Is Becoming FIFA’s Most Important Gaming Signal

Jan 16, 2026

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5 min read

How Roblox Is Becoming FIFA’s Most Important Gaming Signal

The next generation of football fans is forming inside creator-led platforms and it's a great opportunity for IP holders to explore growth

RAD Worldwide

Sports

Formula 1’s Licensing Boom Post–Drive to Survive

Jan 15, 2026

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5 min read

Formula 1’s Licensing Boom Post–Drive to Survive

F1’s biggest licensing growth came when it stopped selling performance and started selling culture

RAD Worldwide