Logo
Search
Home
Login
Sign Up

Sports

Sports

She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook

Jan 23, 2026

•

8 min read

She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook

From paddock to pavement, women are transforming Formula 1 into a lifestyle empire — and the smartest brands are paying attention

RAD Worldwide
RAD Worldwide

Sports

Beyond the Merch: Fanatics' Bold Leap Into Content

Jan 22, 2026

•

5 min read

Beyond the Merch: Fanatics' Bold Leap Into Content

What happens when a licensing powerhouse starts making movies and documentaries? Everything changes

RAD Worldwide
RAD Worldwide

Sports

+1

IP Stacking: The Licensing Strategy Powering Music & Sports Partnerships

Jan 19, 2026

•

4 min read

IP Stacking: The Licensing Strategy Powering Music & Sports Partnerships

Forget basic logo slaps—today's smartest brands are stacking IP like Legos to print money

RAD Worldwide
RAD Worldwide

Sports

+1

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

Jan 17, 2026

•

5 min read

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

How and Why are major football clubs, leagues, and federations are quietly resetting their fan token and blockchain licensing strategies

RAD Worldwide
RAD Worldwide

Sports

How Roblox Is Becoming FIFA’s Most Important Gaming Signal

Jan 16, 2026

•

5 min read

How Roblox Is Becoming FIFA’s Most Important Gaming Signal

The next generation of football fans is forming inside creator-led platforms and it's a great opportunity for IP holders to explore growth

RAD Worldwide
RAD Worldwide

Sports

Formula 1’s Licensing Boom Post–Drive to Survive

Jan 15, 2026

•

5 min read

Formula 1’s Licensing Boom Post–Drive to Survive

F1’s biggest licensing growth came when it stopped selling performance and started selling culture

RAD Worldwide
RAD Worldwide

Let’s build something RAD!

© 2026 Licensing Radar.

Report abuse

Privacy policy

Terms of use

Powered by beehiiv