Archive
Dive into a collection of past posts and rediscover timeless content.
Sports
+2
May 11, 2026
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7 min read
What Happens When a Sports Team Stops Selling Tickets and Starts Selling a Feeling of Belonging?
The Savannah Bananas figured out something that every IPL franchise, PKL team, and football club in India needs to hear
Sports
+1
May 5, 2026
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4 min read
The Most Valuable Licensing Audience in Indian Sport Is Standing on a Pickleball Court
India's pickleball women's market has the players, the league, and the audience. It's missing everything else.
Sports
+1
Apr 27, 2026
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3 min read
Forget cricket -The Next Billion-Dollar Sports Business In India Fits On A Badminton Court
How Pickleball is become the fastest growing sport in India and what are the licensing opportunities for the sport in India
Sports
+1
Apr 20, 2026
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6 min read
The $27 Billion Miss: Why Sports Licensing Hasn't Taken Off in India (Yet)
Why India's sports licensing market is broken and how to going to fix it
Sports
+1
Apr 13, 2026
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8 min read
Everyone’s Building Sports Leagues in India. No One’s Building the Business
Kabaddi, kho-kho, and regional leagues have cultural power most global sports don’t. The licensing opportunity is massive
Sports
+1
Apr 6, 2026
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7 min read
How Emerging Sports Are Turning Fans Into Buyers
The licensed merch market hits $58B by 2031 — and the leagues cashing in aren't the ones you'd expect
Archives
+1
Mar 30, 2026
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13 min read
Crunchyroll India Isn't Selling Subscriptions. So What Is It Selling?
A deep dive into how a ₹79 subscription is the first move in a much larger play — one that could make India one of anime's most valuable licensing markets globally
Sports
+1
Mar 23, 2026
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10 min read
A Beauty Giant, A Disney Princess, and a Racing Paddock
Why the most unlikely partnerships are the most instructive ones
Creators
+2
Mar 16, 2026
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9 min read
From Bedroom Studio to Billion-Dollar Brand: How Independent Creators Are Rewriting the Rules of Animation
Inside the creator-owned animation boom: why the new formula for billion-dollar IP is audience first, licensing second, and Hollywood last
Creators
+1
Mar 9, 2026
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6 min read
The Influencer Era Is Over. The Founder Era Has Begun
What happens when your audience becomes your customer base?
