Archive
Dive into a collection of past posts and rediscover timeless content.
Sports
+2
Feb 23, 2026
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8 min read
Micro-IP Is the New Licensing Gold. Here's How to Claim Yours.
Why characters, mascots, and animation IPs in sports and gaming are the most undervalued assets in licensing right now
Sports
+1
Feb 16, 2026
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9 min read
The India Myth: Why the World's Biggest Sports Market Keeps Rejecting Global Brands
Spoiler: Indian fans aren't the problem. Your strategy is
Sports
+1
Feb 9, 2026
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11 min read
Why Saudi Sports Are the Biggest Brand Licensing Bet Nobody's Talking About
They've got Ronaldo, Benzema, and a timezone that reaches 3 billion people. So why aren't brands paying attention?
Sports
+1
Feb 5, 2026
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8 min read
How F1 Cracked the Code Every Sports League Is Still Trying to Figure Out
It's not about having more fans. It's about understanding what modern fans actually want to buy
Sports
+2
Feb 2, 2026
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5 min read
Why Every Brand Should Care About the Trading Card Boom
Beyond sports: entertainment, games and fandom economics unlocking new licensing value
Sports
+1
Jan 28, 2026
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6 min read
From Pitch to Product Aisles: Match Attax’s Licensing Leap
How a beloved football card brand is jumping from lunchboxes to wardrobes, and what it teaches us about smart licensing in 2026
Sports
+1
Jan 23, 2026
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8 min read
She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook
From paddock to pavement, women are transforming Formula 1 into a lifestyle empire — and the smartest brands are paying attention
Sports
+1
Jan 22, 2026
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2 min read
Beyond the Merch: Fanatics' Bold Leap Into Content
What happens when a licensing powerhouse starts making movies and documentaries? Everything changes
