Entertainment
Sports
+1
May 11, 2026
•
7 min read
What Happens When a Sports Team Stops Selling Tickets and Starts Selling a Feeling of Belonging?
The Savannah Bananas figured out something that every IPL franchise, PKL team, and football club in India needs to hear
Creators
+1
Mar 16, 2026
•
9 min read
From Bedroom Studio to Billion-Dollar Brand: How Independent Creators Are Rewriting the Rules of Animation
Inside the creator-owned animation boom: why the new formula for billion-dollar IP is audience first, licensing second, and Hollywood last
Sports
+1
Mar 2, 2026
•
8 min read
From the Fairway to Pop Culture: How the LPGA Is Changing the Game
Snoopy on a crewneck. Hello Kitty at a golf clinic. The LPGA's licensing strategy is anything but par for the course, and other leagues are taking notes
Sports
+1
Feb 23, 2026
•
8 min read
Micro-IP Is the New Licensing Gold. Here's How to Claim Yours.
Why characters, mascots, and animation IPs in sports and gaming are the most undervalued assets in licensing right now
Sports
+1
Feb 2, 2026
•
5 min read
Why Every Brand Should Care About the Trading Card Boom
Beyond sports: entertainment, games and fandom economics unlocking new licensing value
Creators
+1
Jan 21, 2026
•
6 min read
Creator Licensing: How Smart Creators Are Finally Getting Paid What They're Worth
They built the audience. Now they're finally charging rent on it
