Entertainment
Sports
+1
Jun 8, 2026
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8 min read
The India Pricing Ladder Nobody Has Built Correctly - And What It Should Look Like
Structural mismatch at the heart of Indian merchandise, FIFA merchandise boom and IP Watch: food-history edition
Sports
+2
May 11, 2026
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7 min read
What Happens When a Sports Team Stops Selling Tickets and Starts Selling a Feeling of Belonging?
The Savannah Bananas figured out something that every IPL franchise, PKL team, and football club in India needs to hear
Archives
+1
Mar 30, 2026
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13 min read
Crunchyroll India Isn't Selling Subscriptions. So What Is It Selling?
A deep dive into how a ₹79 subscription is the first move in a much larger play — one that could make India one of anime's most valuable licensing markets globally
Creators
+2
Mar 16, 2026
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9 min read
From Bedroom Studio to Billion-Dollar Brand: How Independent Creators Are Rewriting the Rules of Animation
Inside the creator-owned animation boom: why the new formula for billion-dollar IP is audience first, licensing second, and Hollywood last
Sports
+2
Mar 2, 2026
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8 min read
From the Fairway to Pop Culture: How the LPGA Is Changing the Game
Snoopy on a crewneck. Hello Kitty at a golf clinic. The LPGA's licensing strategy is anything but par for the course, and other leagues are taking notes
Sports
+2
Feb 23, 2026
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8 min read
Micro-IP Is the New Licensing Gold. Here's How to Claim Yours.
Why characters, mascots, and animation IPs in sports and gaming are the most undervalued assets in licensing right now
Sports
+2
Feb 2, 2026
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5 min read
Why Every Brand Should Care About the Trading Card Boom
Beyond sports: entertainment, games and fandom economics unlocking new licensing value
Creators
+2
Jan 21, 2026
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6 min read
Creator Licensing: How Smart Creators Are Finally Getting Paid What They're Worth
They built the audience. Now they're finally charging rent on it
