I'm Nilesh Deshmukh, founder of RAD Worldwide, helping sports and entertainment IP unlock licensing value in India and emerging markets. I write Licensing Radar.
Deep Dive
Aug 5, 2026
•
7 min read
Creators keep renting out their trust to sponsors. The ones building their own brands are quietly getting rich.
News
Aug 3, 2026
Combat sport, women's soccer, lucha libre, a WNBA Barbie and pickleball's first character brand.
IP Watch
+1
Jul 31, 2026
4 min read
India's storytime and comedy animators are among the biggest in the world. Almost none of them own the thing that will actually pay them.
Jul 27, 2026
6 min read
Sanrio takes on home 3D printing, Mattel adds lucha libre, Three signals, Comet X UNO in India, and more.
