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Licensing RADar breaks down how sports, creators, entertainment & gaming build licensing ecosystems!

Sports

She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook

Jan 23, 2026

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8 min read

She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook

From paddock to pavement, women are transforming Formula 1 into a lifestyle empire — and the smartest brands are paying attention

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Sports

Beyond the Merch: Fanatics' Bold Leap Into Content

Jan 22, 2026

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5 min read

Beyond the Merch: Fanatics' Bold Leap Into Content

What happens when a licensing powerhouse starts making movies and documentaries? Everything changes

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Creators

Jan 21, 2026

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6 min read

Creator Licensing: How Smart Creators Are Finally Getting Paid What They're Worth

They built the audience. Now they're finally charging rent on it

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Entertainment

The Stranger Things Effect: When Merchandise Becomes the Marketing

Jan 20, 2026

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8 min read

The Stranger Things Effect: When Merchandise Becomes the Marketing

Why this show's licensing strategy works when 99% of entertainment properties fail at retail

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Sports

Jan 19, 2026

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4 min read

IP Stacking: The Licensing Strategy Powering Music & Sports Partnerships

Forget basic logo slaps—today's smartest brands are stacking IP like Legos to print money

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Sports

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

Jan 17, 2026

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5 min read

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

How and Why are major football clubs, leagues, and federations are quietly resetting their fan token and blockchain licensing strategies

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Sports

How Roblox Is Becoming FIFA’s Most Important Gaming Signal

Jan 16, 2026

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5 min read

How Roblox Is Becoming FIFA’s Most Important Gaming Signal

The next generation of football fans is forming inside creator-led platforms and it's a great opportunity for IP holders to explore growth

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Sports

Formula 1’s Licensing Boom Post–Drive to Survive

Jan 15, 2026

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5 min read

Formula 1’s Licensing Boom Post–Drive to Survive

F1’s biggest licensing growth came when it stopped selling performance and started selling culture

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