LICENSING RADAR

If you are building, buying, or monetising IP, this is for you.
This newsletter focuses on the signals shaping sports, creators, gaming, and entertainment IP. Welcome to Licensing RADar.

Featured

Sports

Beyond the Merch: Fanatics' Bold Leap Into Content

What happens when a licensing powerhouse starts making movies and documentaries? Everything changes

RAD Worldwide

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Jan 22, 2026

ARTICLES

Sports

Jan 23, 2026

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8 min read

She Drives the Culture: How Female F1 Fans Are Rewriting the Licensing Playbook

From paddock to pavement, women are transforming Formula 1 into a lifestyle empire — and the smartest brands are paying attention

RAD Worldwide

Sports

Jan 22, 2026

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5 min read

Beyond the Merch: Fanatics' Bold Leap Into Content

What happens when a licensing powerhouse starts making movies and documentaries? Everything changes

RAD Worldwide

Creators

+1

Jan 21, 2026

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6 min read

Creator Licensing: How Smart Creators Are Finally Getting Paid What They're Worth

They built the audience. Now they're finally charging rent on it

RAD Worldwide

Entertainment

Jan 20, 2026

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8 min read

The Stranger Things Effect: When Merchandise Becomes the Marketing

Why this show's licensing strategy works when 99% of entertainment properties fail at retail

RAD Worldwide

Sports

+1

Jan 19, 2026

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4 min read

IP Stacking: The Licensing Strategy Powering Music & Sports Partnerships

Forget basic logo slaps—today's smartest brands are stacking IP like Legos to print money

RAD Worldwide

Sports

+1

Jan 17, 2026

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5 min read

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

How and Why are major football clubs, leagues, and federations are quietly resetting their fan token and blockchain licensing strategies

RAD Worldwide

Sports

Jan 16, 2026

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5 min read

How Roblox Is Becoming FIFA’s Most Important Gaming Signal

The next generation of football fans is forming inside creator-led platforms and it's a great opportunity for IP holders to explore growth

RAD Worldwide

Sports

Jan 15, 2026

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5 min read

Formula 1’s Licensing Boom Post–Drive to Survive

F1’s biggest licensing growth came when it stopped selling performance and started selling culture

RAD Worldwide